Advertisements
Advertisements
प्रश्न
The strategy of selective distribution may be employed during ______ stage of product life cycle.
पर्याय
Growth
Maturity
Introduction
Decline
Advertisements
उत्तर
The strategy of selective distribution may be employed during Decline stage of product life cycle.
Explanation:
Selective distribution is often employed during the growth stage of the product life cycle. During this stage, the product has gained some market acceptance, and the company aims to expand its market reach while maintaining a certain level of control over the brand image and customer experience. By using selective distribution, the company chooses a limited number of intermediaries that can provide the best support and service, ensuring the product is available to target customers while preserving its brand positioning.
APPEARS IN
संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
In declining stage of PLC, which tool would be more preferred?
Which stage of the Product Life Cycle is characterised by saturation in the market?
Which feature is pertaining to Introduction stage of PLC?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
How is the product life cycle advantageous?
Explain the abandonment stage of the product life cycle.
"Introduction Stage in a product life cycle is not very risky." Justify either or against.
