मराठी

Which stage of Product Life Cycle has a greater emphasis on customer service?

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प्रश्न

Which stage of Product Life Cycle has a greater emphasis on customer service?

पर्याय

  • Introduction stage

  • Maturity stage

  • Growth stage

  • Decline stage

MCQ
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उत्तर

Growth stage

Explanation:

During the growth stage, a product gains quick market acceptability and an influx of new users. To differentiate itself from a new wave of competitors entering the market, the company shifts its focus to long-term brand preference and loyalty, which is accomplished by emphasizing superior customer service and support networks.

shaalaa.com
Product Life Cycle (PLC)
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पाठ 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३६]
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