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प्रश्न
How is the product life cycle advantageous?
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उत्तर
- Effective product planning: Once the product life cycle is known, the company can create an effective product plan and anticipate sales and profitability for each stage.
- Advance steps before decline: Management can take advance measures before the product’s deterioration, such as offering new varieties or discovering new applications.
- Extending maturity stage: The mature stage can be extended by discovering new uses for the product, distinguishing it, or establishing new markets.
- Technological innovation: Technological advances can be used to increase product quality, functionality, and design.
- Marketing decisions: It provides a framework for making smart marketing decisions at each point of the life cycle, with appropriate emphasis on various aspects of the marketing mix.
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संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Which stage of the Product Life Cycle is characterised by saturation in the market?
Which feature is pertaining to Introduction stage of PLC?
AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user’s requirement. Explain the first two stages in the life cycle of this product.
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
| Soon you could get a colour mobile handset which offer an MP3 player, FM radio and a removable flash memory card for about ₹ 800. A Netherlands-based semi-conductor firm has launched a new single chip solution that promises to make this happen. The company is targeting the rural market in India. During the next phase of rapid expansion of mobile communication in the rural and semi-urban areas of India, the firm would like to fulfill the aspirations of first-time handset users by offering the next experience in Multimedia. |
- Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
- Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
- Suggest any two modern ways of marketing the concept of a product. Explain.
Explain the first two stages of product life cycle.
Explain the maturity stage of the product life cycle.
Explain the second stage of product life cycle.
