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प्रश्न
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
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उत्तर
The following strategies may be employed to introduce the product successfully:
- Proper advertisement and publicity of the product, e.g., a money-back guarantee, may be offered to persuade people to try the product.
- Attractive gifts to customers as an 'introductory offer'.
- Selective distribution and attractive discounts to dealers.
- Removing technical and other deficiencies in the product.
- Skimming the cream pricing policy, i.e., higher price to recover heavy promotional costs during the initial period.
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संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Which stage of the product life cycle is marked by falling costs and rising revenues?
The following are all major stages of a product life cycle except ______.
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Which stage of the Product Life Cycle is characterised by saturation in the market?
Which feature is pertaining to Introduction stage of PLC?
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Mention the various stages of 'Product Life Cycle'.
How is the product life cycle advantageous?
What is the product life cycle?
