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प्रश्न
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
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उत्तर
The following strategies may be employed to introduce the product successfully:
- Proper advertisement and publicity of the product, e.g., a money-back guarantee, may be offered to persuade people to try the product.
- Attractive gifts to customers as an ‘introductory offer’.
- Selective distribution and attractive discounts to dealers.
- Removing technical and other deficiencies in the product.
- Skimming the cream pricing policy, i.e., higher price to recover heavy promotional costs during the initial period.
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संबंधित प्रश्न
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In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
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- Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
- Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
- Suggest any two modern ways of marketing the concept of a product. Explain.
Mention the various stages of ‘Product Life Cycle’.
How is the product life cycle advantageous?
Explain the decline stage of the product life cycle.
What is the product life cycle?
“Introduction Stage in a product life cycle is not very risky.” Justify either or against.
