मराठी

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

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प्रश्न

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

पर्याय

  • Introduction

  • Growth

  • Maturity

  • Decline

MCQ
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उत्तर

Decline

Explanation:

In the decline stage of the product life cycle, sales and profits begin to fall as the product loses market appeal due to factors such as market saturation, technological advancements, or changing consumer preferences. At this point, companies must decide whether to maintain the product by finding new uses or markets, harvest it by reducing costs and continuing to sell as long as possible or drop it all together by discontinuing the product.

shaalaa.com
Product Life Cycle (PLC)
  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
पाठ 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३४]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
पाठ 2 Marketing mix - 4 P's
EXERCISES | Q 11. | पृष्ठ ३४

संबंधित प्रश्‍न

Which stage of the product life cycle is marked by falling costs and rising revenues?


In declining stage of PLC, which tool would be more preferred?


Typically profit is negative in which stage of the product life cycle?


In which stage of the product life cycle, sales continue to grow but at a decreasing rate?


AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user’s requirement. Explain the first two stages in the life cycle of this product.


“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.


Soon you could get a colour mobile handset which offer an MP3 player, FM radio and a removable flash memory card for about ₹ 800. A Netherlands-based semi-conductor firm has launched a new single chip solution that promises to make this happen. The company is targeting the rural market in India. During the next phase of rapid expansion of mobile communication in the rural and semi-urban areas of India, the firm would like to fulfill the aspirations of first-time handset users by offering the next experience in Multimedia.
  1. Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
  2. Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
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Explain the maturity stage of the product life cycle.


Explain the decline stage of the product life cycle.


Explain the abandonment stage of the product life cycle.


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