Advertisements
Advertisements
प्रश्न
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Advertisements
उत्तर
The following strategies may be employed to introduce the product successfully:
- Proper advertisement and publicity of the product, e.g., a money-back guarantee, may be offered to persuade people to try the product.
- Attractive gifts to customers as an 'introductory offer'.
- Selective distribution and attractive discounts to dealers.
- Removing technical and other deficiencies in the product.
- Skimming the cream pricing policy, i.e., higher price to recover heavy promotional costs during the initial period.
APPEARS IN
संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
The strategy of selective distribution may be employed during ______ stage of product life cycle.
A high percentage of new products fail during this period of Product Life cycle:
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
Mention the various stages of 'Product Life Cycle'.
Explain the first two stages of product life cycle.
Explain the decline stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
"Introduction Stage in a product life cycle is not very risky." Justify either or against.
