Advertisements
Advertisements
प्रश्न
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Advertisements
उत्तर
The following strategies may be employed to introduce the product successfully:
- Proper advertisement and publicity of the product, e.g., a money-back guarantee, may be offered to persuade people to try the product.
- Attractive gifts to customers as an ‘introductory offer’.
- Selective distribution and attractive discounts to dealers.
- Removing technical and other deficiencies in the product.
- Skimming the cream pricing policy, i.e., higher price to recover heavy promotional costs during the initial period.
APPEARS IN
संबंधित प्रश्न
The following are all major stages of a product life cycle except ______.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
In declining stage of PLC, which tool would be more preferred?
Which feature is pertaining to Introduction stage of PLC?
AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user’s requirement. Explain the first two stages in the life cycle of this product.
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
Mention the various stages of ‘Product Life Cycle’.
How is the product life cycle advantageous?
What is the product life cycle?
“Introduction Stage in a product life cycle is not very risky.” Justify either or against.
