Advertisements
Advertisements
प्रश्न
Explain the abandonment stage of the product life cycle.
Advertisements
उत्तर
- Most firms shift their attention to other products, gradually phasing out the declining product. They abandon the product in order to make better use of their resources.
- Preferences of consumers may change and new innovations enter the market to take the place of the abandoned products.
- Some firms try to postpone abandonment by introducing new models with unique features. In case of heavy losses and no future, the firm may sell out and merge with a stronger enterprise.
APPEARS IN
संबंधित प्रश्न
Which stage of the product life cycle is marked by falling costs and rising revenues?
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
In declining stage of PLC, which tool would be more preferred?
Typically profit is negative in which stage of the product life cycle?
Which stage of the Product Life Cycle is characterised by saturation in the market?
Choose the correct sequence of the Product Life Cycle.
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
Explain the decline stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
What is the product life cycle?
