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प्रश्न
What happens to a product in the decline stage of its life cycle?
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उत्तर
Sales volume and market share fall dramatically during the decline stage of the product life cycle as a result of technological advancements, changed consumer tastes, and fierce competition. As demand declines, production costs per unit can rise as a company loses economies of scale. Harvesting techniques, limiting marketing expenses, and disposing of remaining goods through promotional clearances are commonly used by businesses to manage this phase. Finally, corporations must decide whether to completely divest the old product, continue to sell it to a loyal niche market, or discontinue it entirely in order to maintain corporate profitability.
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संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
In declining stage of PLC, which tool would be more preferred?
Typically profit is negative in which stage of the product life cycle?
The strategy of selective distribution may be employed during ______ stage of product life cycle.
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
Mention the various stages of ‘Product Life Cycle’.
How is the product life cycle advantageous?
Explain the decline stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
What is the product life cycle?
