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प्रश्न
What happens to a product in the decline stage of its life cycle?
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उत्तर
- This stage is marked by the product being gradually replaced by newer, superior products or shifts in consumer buying behaviour. Sales decline sharply, and promotional spending must be significantly reduced to minimize losses.
- The focus shifts to efficient distribution at the lowest possible cost. Unless new uses for the product are discovered, sales may decrease rapidly, leading to the product's exit from the market.
संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
The following are all major stages of a product life cycle except ______.
Typically profit is negative in which stage of the product life cycle?
Which stage of the Product Life Cycle is characterised by saturation in the market?
Which feature is pertaining to Introduction stage of PLC?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
Explain the first two stages of product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
Explain the second and third stage of product life cycle.
