Advertisements
Advertisements
प्रश्न
What happens to a product in the decline stage of its life cycle?
Advertisements
उत्तर
Sales volume and market share fall dramatically during the decline stage of the product life cycle as a result of technological advancements, changed consumer tastes, and fierce competition. As demand declines, production costs per unit can rise as a company loses economies of scale. Harvesting techniques, limiting marketing expenses, and disposing of remaining goods through promotional clearances are commonly used by businesses to manage this phase. Finally, corporations must decide whether to completely divest the old product, continue to sell it to a loyal niche market, or discontinue it entirely in order to maintain corporate profitability.
APPEARS IN
संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
The following are all major stages of a product life cycle except ______.
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Which stage of the Product Life Cycle is characterised by saturation in the market?
Choose the correct sequence of the Product Life Cycle.
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
Mention the various stages of ‘Product Life Cycle’.
How is the product life cycle advantageous?
Explain the maturity stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
