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प्रश्न
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
विकल्प
Maturity stage
Decline stage
Growth stage
Introduction stage
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उत्तर
Maturity stage
Explanation:
In the maturity stage of the product life cycle, sales continue to grow but at a slower, decreasing rate compared to the growth stage. This stage is characterized by market saturation, where most potential customers have already purchased the product, and competition becomes more intense. Companies often focus on differentiating their products and maintaining market share during this stage.
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संबंधित प्रश्न
The following are all major stages of a product life cycle except ______.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
Which stage of the Product Life Cycle is characterised by saturation in the market?
What happens to a product in the decline stage of its life cycle?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
Mention the various stages of 'Product Life Cycle'.
Explain the first two stages of product life cycle.
Explain the decline stage of the product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the second and third stage of product life cycle.
