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प्रश्न
Explain the decline stage of the product life cycle.
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उत्तर
- This stage is characterised by either the product's gradual displacement by new and superior products or change in consumer's buying behaviour. Sales fall down sharply and promotional expenditure has to be reduced drastically to minimise loss.
- The emphasis is on efficient distribution at lowest cost. Unless new uses of the product are found the sales may decline rapidly and the product may soon go out of the market.
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संबंधित प्रश्न
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
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In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
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"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
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Explain the maturity stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
Explain the second and third stage of product life cycle.
