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प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
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उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
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संबंधित प्रश्न
Which stage of the product life cycle is marked by falling costs and rising revenues?
AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user’s requirement. Explain the first two stages in the life cycle of this product.
Mention the various stages of ‘Product Life Cycle’.
How is the product life cycle advantageous?
Explain the first two stages of product life cycle.
Explain the maturity stage of the product life cycle.
Explain the decline stage of the product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the second stage of product life cycle.
What is the product life cycle?
