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प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
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उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
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संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Which stage of the product life cycle is marked by falling costs and rising revenues?
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
In declining stage of PLC, which tool would be more preferred?
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
Which feature is pertaining to Introduction stage of PLC?
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the second and third stage of product life cycle.
