Advertisements
Advertisements
प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
Advertisements
उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
APPEARS IN
संबंधित प्रश्न
The following are all major stages of a product life cycle except ______.
Typically profit is negative in which stage of the product life cycle?
The strategy of selective distribution may be employed during ______ stage of product life cycle.
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
How is the product life cycle advantageous?
Explain the first two stages of product life cycle.
Explain the maturity stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
