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Question
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Options
Growth
Maturity
Introduction
Decline
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Solution
The strategy of selective distribution may be employed during Decline stage of product life cycle.
Explanation:
Selective distribution is often employed during the growth stage of the product life cycle. During this stage, the product has gained some market acceptance, and the company aims to expand its market reach while maintaining a certain level of control over the brand image and customer experience. By using selective distribution, the company chooses a limited number of intermediaries that can provide the best support and service, ensuring the product is available to target customers while preserving its brand positioning.
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- Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
- Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
- Suggest any two modern ways of marketing the concept of a product. Explain.
Explain the first two stages of product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
What is the product life cycle?
“Introduction Stage in a product life cycle is not very risky.” Justify either or against.
