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Question
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Options
Growth
Maturity
Introduction
Decline
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Solution
The strategy of selective distribution may be employed during Decline stage of product life cycle.
Explanation:
Selective distribution is often employed during the growth stage of the product life cycle. During this stage, the product has gained some market acceptance, and the company aims to expand its market reach while maintaining a certain level of control over the brand image and customer experience. By using selective distribution, the company chooses a limited number of intermediaries that can provide the best support and service, ensuring the product is available to target customers while preserving its brand positioning.
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