Advertisements
Advertisements
Question
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Options
Growth
Maturity
Introduction
Decline
Advertisements
Solution
The strategy of selective distribution may be employed during Decline stage of product life cycle.
Explanation:
Selective distribution is often employed during the growth stage of the product life cycle. During this stage, the product has gained some market acceptance, and the company aims to expand its market reach while maintaining a certain level of control over the brand image and customer experience. By using selective distribution, the company chooses a limited number of intermediaries that can provide the best support and service, ensuring the product is available to target customers while preserving its brand positioning.
APPEARS IN
RELATED QUESTIONS
The following are all major stages of a product life cycle except ______.
Typically profit is negative in which stage of the product life cycle?
A high percentage of new products fail during this period of Product Life cycle:
Choose the correct sequence of the Product Life Cycle.
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
| Soon you could get a colour mobile handset which offer an MP3 player, FM radio and a removable flash memory card for about ₹ 800. A Netherlands-based semi-conductor firm has launched a new single chip solution that promises to make this happen. The company is targeting the rural market in India. During the next phase of rapid expansion of mobile communication in the rural and semi-urban areas of India, the firm would like to fulfill the aspirations of first-time handset users by offering the next experience in Multimedia. |
- Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
- Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
- Suggest any two modern ways of marketing the concept of a product. Explain.
Explain the decline stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
Explain the second and third stage of product life cycle.
What is the product life cycle?
