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"Introduction Stage in a product life cycle is not very risky." Justify either or against.

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Question

"Introduction Stage in a product life cycle is not very risky." Justify either or against.

Short/Brief Note
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Solution

AGAINST: Introduction stage in product life cycle is most risky because product is new and unknown, most products fail during the introduction stage.

shaalaa.com
Product Life Cycle (PLC)
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Chapter 2: Marketing mix - 4 P's - QUESTION BANK [Page 42]

APPEARS IN

Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
QUESTION BANK | Q 25. | Page 42
Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
EXERCISES | Q 13. | Page 36
Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
EXERCISES | Q 20. | Page 36

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