Advertisements
Advertisements
Question
Which stage of the Product Life Cycle is characterised by saturation in the market?
Options
Introduction
Growth
Maturity
Decline
Advertisements
Solution
Maturity
Explanation:
The maturity stage of the Product Life Cycle is characterized by market saturation. During this stage, the product has been widely accepted, and sales growth slows as the market becomes saturated with competitors. Most potential customers have already purchased the product, and companies focus on differentiation, improving features, and maintaining market share. Profits may begin to decline as competition increases and pricing pressures mount.
APPEARS IN
RELATED QUESTIONS
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
The following are all major stages of a product life cycle except ______.
In declining stage of PLC, which tool would be more preferred?
Choose the correct sequence of the Product Life Cycle.
Which feature is pertaining to Introduction stage of PLC?
Mention the various stages of ‘Product Life Cycle’.
How is the product life cycle advantageous?
Explain the abandonment stage of the product life cycle.
Explain the second stage of product life cycle.
“Introduction Stage in a product life cycle is not very risky.” Justify either or against.
