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Question
Which feature is pertaining to Introduction stage of PLC?
Options
Competition is very severe
Prodict is known all over the market
It is a risky stage
New versions of the product must be made available
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Solution
It is a risky stage
Explanation:
The introduction stage of the Product Life Cycle is characterized by high risk. During this stage, the product is newly launched, and significant investments are made in marketing, distribution, and production. Sales are typically low as the market is just becoming aware of the product. The company faces uncertainty regarding market acceptance, making it a risky phase.
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