Advertisements
Advertisements
Question
A high percentage of new products fail during this period of Product Life cycle:
Options
Growth stage
Decline stage
Introduction stage
Maturity stage
Advertisements
Solution
Introduction stage
Explanation:
The introduction stage is when a new product is launched into the market. During this period, the product is still gaining awareness, and sales are typically slow. High costs associated with product development, marketing, and distribution often result in low or negative profits. Many new products fail to gain sufficient market acceptance or fail to generate enough revenue to cover these initial costs, leading to a high failure rate during this stage.
APPEARS IN
RELATED QUESTIONS
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Which stage of the Product Life Cycle is characterised by saturation in the market?
Which feature is pertaining to Introduction stage of PLC?
How is the product life cycle advantageous?
Explain the first two stages of product life cycle.
Explain the decline stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
Explain the second stage of product life cycle.
What is the product life cycle?
