Question

Which of the following is not an element of Marketing Mix?

Options

• Price Mix

• Place Mix

• Promotion Mix

• Process Mix

Answer 1

Process Mix

Explanation:

The traditional marketing mix framework consists solely of the “4 Ps”: product, price, place, and promotion. While Price Mix, Place Mix, and Promotion Mix are essential sub-components of this classic paradigm, the Process Mix is unique to the broader “7 Ps” framework meant for service marketing, rendering it invalid under standard product marketing definitions.