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प्रश्न
Marketing Mix represents the ______ of an enterprise.
विकल्प
Total marketing program
Total selling program
Promotion techniques
Total distribution plan
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उत्तर
Marketing Mix represents the Total marketing program of an enterprise.
Explanation:
The marketing mix represents an enterprise's total marketing programme. Different customer groups differ in their income, education, habits, and preferences, so they may respond to the same marketing mix in different ways. Therefore, a marketing mix should be designed to suit a particular market.
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संबंधित प्रश्न
Explain 3Ps in the marketing of services.
Explain in detail the 7Ps of Marketing.
Explain the following term/concept.
Promotion of the product
Which of the following statements is not true with regard to the concept of product?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following is true regarding Promotion?
Marketing uses ______.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
What is place mix?
Define the term ‘marketing mix’.
