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Question
Marketing Mix represents the ______ of an enterprise.
Options
Total marketing program
Total selling program
Promotion techniques
Total distribution plan
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Solution
Marketing Mix represents the total marketing program of an enterprise.
Explanation:
The marketing mix represents an enterprise’s total marketing programme. Different customer groups differ in their income, education, habits, and preferences, so they may respond to the same marketing mix in different ways. Therefore, a marketing mix should be designed to suit a particular market.
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