Advertisements
Advertisements
Question
Marketing Mix represents the ______ of an enterprise.
Options
Total marketing program
Total selling program
Promotion techniques
Total distribution plan
Advertisements
Solution
Marketing Mix represents the total marketing program of an enterprise.
Explanation:
The marketing mix represents an enterprise’s total marketing programme. Different customer groups differ in their income, education, habits, and preferences, so they may respond to the same marketing mix in different ways. Therefore, a marketing mix should be designed to suit a particular market.
APPEARS IN
RELATED QUESTIONS
Find the odd one.
Explain the following term/concept.
Price
Explain the following term/concept.
Promotion
Explain 3Ps in the marketing of services.
Which of the following statements is not true with regard to the concept of product?
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following promotion tools has mass reach?
Which of the following is true regarding Promotion?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
Enumerate the elements of a price mix.
