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Question
Explain the following term/concept.
Promotion of the product
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Solution
Promotion is an important tool of marketing that helps to publicise the product to the customer. It creates brand recognition and sales. It helps convey product features to the potential buyer and induces them to buy it.
RELATED QUESTIONS
Explain any four points of difference between 'Marketing' and 'Selling'.
Explain the following term/concept.
Price
Explain the following term/concept.
Promotion
Explain the types of Marketing Mix.
Explain 3Ps in the marketing of services.
Justify the following statement.
Promotion plays an important role in marketing.
Which of the following is a factor of marketing mix?
Which of the following statements is not true with regard to the concept of product?
Which one of the following is not a marketing mix?
Which of the following is true regarding Promotion?
Define the marketing mix.
Marketing uses ______.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Marketing mix for products consists of ______.
Transportation, warehousing, inventory relates to ______.
______ represents an integrated approach to marketing.
Marketing Mix represents the ______ of an enterprise.
Define the term ‘marketing mix’.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
