Question

Which sub-elements are included under the Price element of the marketing mix?

Options

• Pricing objectives, determinants of price, discounts, and credit

• Advertising and publicity

• Channel strategy and warehousing

• Product mix, branding, and packaging

Answer 1

The Price element sub-elements are: pricing objectives (what the company wants to achieve), determinants of price (factors influencing price), discounts (reductions from base price), and credit (payment terms offered). These components create a complete pricing framework.