Advertisements
Advertisements
Question
The skimming, penetration, parity are decided in which of the marketing mix strategy?
Options
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
Advertisements
Solution
Price Decisions
Explanation:
Skimming, penetration, and parity are pricing strategies used to set the price of a product. These strategies are part of the Price Decisions in the marketing mix. Skimming involves setting a high initial price, penetration involves setting a low initial price to gain market share, and parity involves setting a price similar to competitors.
APPEARS IN
RELATED QUESTIONS
What is meant by the term place in the marketing mix?
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which of the following is true regarding Promotion?
Which one of the following is not one of the Ps of marketing?
Transportation, warehousing, inventory relates to ______.
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
______ represents an integrated approach to marketing.
