Advertisements
Advertisements
प्रश्न
The skimming, penetration, parity are decided in which of the marketing mix strategy?
विकल्प
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
Advertisements
उत्तर
Price Decisions
Explanation:
Skimming, penetration, and parity are pricing strategies used to set the price of a product. These strategies are part of the Price Decisions in the marketing mix. Skimming involves setting a high initial price, penetration involves setting a low initial price to gain market share, and parity involves setting a price similar to competitors.
APPEARS IN
संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Explain the following term/concept.
Price
Explain the types of Marketing Mix.
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which one of the following promotion tools has mass reach?
Which of the following is true regarding Promotion?
|
CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
______ represents an integrated approach to marketing.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
