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The skimming, penetration, parity are decided in which of the marketing mix strategy? - Commercial Applications

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प्रश्न

The skimming, penetration, parity are decided in which of the marketing mix strategy?

विकल्प

  • Price Decisions

  • Place Decisions

  • Product Decisions

  • Promotion Decisions

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उत्तर

Price Decisions

Explanation:

Skimming, penetration, and parity are pricing strategies used to set the price of a product. These strategies are part of the Price Decisions in the marketing mix. Skimming involves setting a high initial price, penetration involves setting a low initial price to gain market share, and parity involves setting a price similar to competitors.

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अध्याय 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३४]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 2 Marketing mix - 4 P's
EXERCISES | Q 27. | पृष्ठ ३४
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