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प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
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उत्तर
| Basis | Marketing | Selling |
| Scope | Part of Marketing related to promoting and transferring possession/ownership of goods | Wider concept consisting of identification of customer needs, developing products as per needs, satisfaction and appropriate pricing |
| Focus | It focusses the transfer of title and possession of goods | It focusses on maximum satisfaction of customer needs and wants |
| Profits | Maximum profits through maximised sales | Increasing profits in the long run by customer satisfaction |
| Strategies | Promotion and persuasion are the strategies used under marketing | Integrated marketing efforts involving strategies in respect of product, price, promotion and physical distribution |
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