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प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
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उत्तर
| Basis | Marketing | Selling |
| Scope | Part of Marketing related to promoting and transferring possession/ownership of goods | Wider concept consisting of identification of customer needs, developing products as per needs, satisfaction and appropriate pricing |
| Focus | It focusses the transfer of title and possession of goods | It focusses on maximum satisfaction of customer needs and wants |
| Profits | Maximum profits through maximised sales | Increasing profits in the long run by customer satisfaction |
| Strategies | Promotion and persuasion are the strategies used under marketing | Integrated marketing efforts involving strategies in respect of product, price, promotion and physical distribution |
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संबंधित प्रश्न
Find the odd one.
Explain 3Ps in the marketing of services.
Explain in detail the 7Ps of Marketing.
Attempt the following.
Explain various 'Concepts of Market'.
Which of the following is a factor of marketing mix?
Which one of the following is not a marketing mix?
Which of the following are considered as the pillars of marketing?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Define the marketing mix.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Which one of the following is not one of the Ps of marketing?
Marketing mix for products consists of ______.
Transportation, warehousing, inventory relates to ______.
The term marketing mix refers to ______.
______ represents an integrated approach to marketing.
Marketing Mix represents the ______ of an enterprise.
Define the term ‘marketing mix’.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
