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प्रश्न
What is place mix?
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उत्तर १
Place or distribution mix consists of all the activities involved in transferring ownership and physical possession of the product to consumers. Its purpose is to make the product or service available to customers at the right time and at the right place. Place mix, also known as distribution mix or channel strategy, refers to the set of activities and decisions a company makes to ensure its products are available to customers in the right locations, at the right times, and in the right quantities.
उत्तर २
Place mix is a systematic combination of various activities used to provide goods and services to consumers or ultimate users at the right place and at the right time.
संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Explain the following term/concept.
Product
Explain the following term/concept.
Price
Find the odd one.
Attempt the following.
Explain various 'Concepts of Market'.
Under which of the following situations is a company not likely to fix a lower price for its product?
Define the marketing mix.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
______ represents an integrated approach to marketing.
