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प्रश्न
Marketing uses ______.
विकल्प
integrated approach
persuasion and promotion
product approach
market approach
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उत्तर
Marketing uses integrated approach.
Explanation:
Marketing often involves a strategic, integrated approach that combines various practices and channels, including promotion, public relations, social media, and sales strategies, among others, to achieve its objectives.
संबंधित प्रश्न
Explain the following term/concept.
Promotion of the product
Attempt the following.
Explain various 'Concepts of Market'.
Which of the following is a factor of marketing mix?
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
What is Marketing Mix?
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
What is place mix?
Define the term ‘marketing mix’.
