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प्रश्न
Explain the following term/concept.
Promotion of the product
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उत्तर
Promotion is an important tool of marketing that helps to publicise the product to the customer. It creates brand recognition and sales. It helps convey product features to the potential buyer and induces them to buy it.
संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain the following term/concept.
Product
Explain the following term/concept.
Price
Explain in detail the 7Ps of Marketing.
Find the odd one.
Which one of the following is not a marketing mix?
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following marketing functions is concerned with informing the customers about the firm's products?
What is Marketing Mix?
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Marketing mix for products consists of ______.
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
What is place mix?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
