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प्रश्न
What is meant by the term place in the marketing mix?
What is meant by ‘Place’ in Marketing Mix?
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उत्तर
The place is the element of the marketing mix that ensures that the product is distributed and made conveniently available for the consumer at the right location and at the right time. It is imperative that, when the consumer comes into the store to purchase a product, that product is readily available without any issue. Whenever consumers are faced with issues involving the availability of a product, it is almost certain that they will take their business somewhere else.
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संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Explain the types of Marketing Mix.
Explain the following term/concept.
Promotion of the product
Marketing mix does not include ____________.
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Define the marketing mix.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Marketing mix for products consists of ______.
Define the term ‘marketing mix’.
Enumerate the elements of a price mix.
