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प्रश्न
What is meant by the term place in the marketing mix?
What is meant by ‘Place’ in Marketing Mix?
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उत्तर
The place is the element of the marketing mix that ensures that the product is distributed and made conveniently available for the consumer at the right location and at the right time. It is imperative that, when the consumer comes into the store to purchase a product, that product is readily available without any issue. Whenever consumers are faced with issues involving the availability of a product, it is almost certain that they will take their business somewhere else.
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