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प्रश्न
Differentiate between personal selling and advertising.
Differentiate between advertising and salesmanship.
Distinguish between advertising and personal selling.
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उत्तर
| Basis of Distinction | Advertising | Personal Selling/salesmanship | |
| 1. | Meaning | Advertising is any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor. | Personal selling implies face to face communication between a seller and a buyer. It involves oral presentation by salespersons to one or more prospective buyers for the purpose of making sales. |
| 2. | Coverage | An advertisement reaches a large number of people. | It is restricted to specific customers. |
| 3. | Contact | There is no face to face contact. | There is face to face communication between a seller and a buyer. |
| 4. | Flexibility | Less flexible | More flexible. Sales talk can be tailored to suit the individual needs of a prospect. |
| 5. | Customer satisfaction | Doubts of customers regarding the product cannot be removed. | Doubts of customers regarding the product can be removed. |
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संबंधित प्रश्न
______ reduces salesman's jobs.
______ removes the doubts of customers.
______ can result in immediate sale.
Which of the following best describes the nature of advertising as a promotional tool?
Regarding flexibility, which statement correctly distinguishes advertising from personal selling?
Which promotional method reaches a large, scattered audience?
What is the cost per person in personal selling as compared to advertising?
Why does personal selling provide immediate feedback while advertising does not?
Which promotional tool plays the role of creating awareness and interest in the purchase decision process?
A company selling specialized industrial machinery that requires technical explanation and negotiation should primarily rely on:
