Advertisements
Advertisements
प्रश्न
Give one difference between advertising and personal selling.
Differentiate between personal selling and advertising.
Advertisements
उत्तर
| Basis of Distinction | Advertising | Personal Selling | |
| 1. | Nature | A mass selling method. | One to one selling method. |
| 2. | Contact | Impersonal - no face-to-face contact. | Personal - face-to-face contact. |
| 3. | Cost | Less costly. | More costly. |
| 4. | Flexibility | Less flexible. | More flexible. |
| 5. | Sale | Cannot result in immediate sale. | Can result in immediate sale. |
| 6. | Customer satisfaction | Cannot remove doubts of customers. | Can remove doubts of customers. |
| 7. | Coverage | Wide | Narrow |
APPEARS IN
संबंधित प्रश्न
______ bridges the gap between advertising and personal selling.
______ can result in immediate sale.
Distinguish between institutional and informative advertising.
Which of the following best describes the nature of advertising as a promotional tool?
Which promotional method is characterized by personal, face-to-face communication?
In personal selling, the sales message is typically:
"Reaches limited people at a time" is a feature of:
Which of the following is a characteristic of the feedback received through advertising?
Which promotional tool plays the role of creating awareness and interest in the purchase decision process?
Personal selling is best suited for:
