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Questions
Give one difference between advertising and personal selling.
Differentiate between personal selling and advertising.
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Solution
| Basis of Distinction | Advertising | Personal Selling | |
| 1. | Nature | A mass selling method. | One to one selling method. |
| 2. | Contact | Impersonal - no face-to-face contact. | Personal - face-to-face contact. |
| 3. | Cost | Less costly. | More costly. |
| 4. | Flexibility | Less flexible. | More flexible. |
| 5. | Sale | Cannot result in immediate sale. | Can result in immediate sale. |
| 6. | Customer satisfaction | Cannot remove doubts of customers. | Can remove doubts of customers. |
| 7. | Coverage | Wide | Narrow |
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