Question

The medium of personal selling is:

Options

• Mass media hoardings

• Direct interaction (in-person/calls)

• TV, print, radio, digital, etc.

• Newspaper advertisements

Answer 1

Personal selling operates through direct interaction with the customer, either in-person or via calls. This direct channel enables face-to-face, two-way communication, unlike advertising which depends on mass media such as TV, print, radio, and digital.