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Question
Advertising is ______ than personal selling.
Options
Less costly
More costly
Equivalent
None of these
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Solution
Advertising is less costly than personal selling.
Explanation:
Advertising is generally less costly than personal selling. While personal selling involves direct interaction with customers and often requires significant time and resources for each potential sale, advertising can reach a large audience at a lower cost per individual. Advertising leverages various media channels to disseminate messages widely and efficiently, making it a more cost-effective approach for reaching a broad audience compared to the personalized and labour-intensive nature of personal selling.
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