Question

Why does personal selling provide immediate feedback while advertising does not?

Options

• Because personal selling involves direct, face-to-face interaction allowing instant customer reactions

• Because advertising is always conducted over the telephone

• Because personal selling uses standardized messages for a mass audience

• Because advertising messages are customized per customer

Answer 1

Personal selling involves personal, face-to-face communication, so the salesperson can instantly observe and hear the customer's reactions and objections. Advertising, being impersonal one-way communication through mass media, can only generate slow or indirect feedback.