Question

Which of the following best describes the nature of advertising as a promotional tool?

Options

• Non-verbal communication only

• Two-way interactive communication

• Impersonal, one-way communication

• Personal, face-to-face communication

Answer 1

Advertising is impersonal and one-way, meaning the seller transmits a message to the audience without direct interaction or immediate response. Personal selling, in contrast, is personal and face-to-face, involving two-way interaction between the salesperson and the prospect.