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Questions
Differentiate between personal selling and advertising.
Differentiate between advertising and salesmanship.
Distinguish between advertising and personal selling.
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Solution
| Basis of Distinction | Advertising | Personal Selling/salesmanship | |
| 1. | Meaning | Advertising is any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor. | Personal selling implies face to face communication between a seller and a buyer. It involves oral presentation by salespersons to one or more prospective buyers for the purpose of making sales. |
| 2. | Coverage | An advertisement reaches a large number of people. | It is restricted to specific customers. |
| 3. | Contact | There is no face to face contact. | There is face to face communication between a seller and a buyer. |
| 4. | Flexibility | Less flexible | More flexible. Sales talk can be tailored to suit the individual needs of a prospect. |
| 5. | Customer satisfaction | Doubts of customers regarding the product cannot be removed. | Doubts of customers regarding the product can be removed. |
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