C. B. Gupta solutions for Commerce Volume 2 [English] Class 12 ISC chapter 13 - Marketing - Concept and functions [Latest edition]

Define Marketing.

Write any two differences between Marketing and Sales.

Write any two differences between Marketing and Sales.

Define ‘branding’.

What is marketing research?

How is a trademark different from a brand?

Give the full form of:

ISI

Expand the term ‘AGMARK’.

Identify two physical functions of marketing.

Give two objectives of marketing.

Why is buying important function of marketing?

State any two differences between packing and packaging.

State two functions of exchange with reference to marketing.

Identify two physical functions of marketing.

Explain Buying as a function of marketing. 

Explain Assembling, as a function of marketing. 

Define the term market.

Explain any four facilitating functions of marketing.

Discuss the marketing functions.

Discuss the marketing functions.

Write short notes on Branding.

Distinguish between Marketing and Selling.

Explain the importance of marketing in modem business world.

What is packaging?

Explain any three functions of packaging.

Features of marketing concept.

What is branding?

What are the advantages of branding?

Discuss the marketing functions.

Explain how modern marketing Concept is different from the traditional selling concept.

Define Marketing.

Give two objectives of marketing.

Briefly explain the importance of marketing.

Define Marketing.

Explain any four facilitating functions of marketing.

Differentiate between personal selling and advertising.

Explain marketing research as a function of marketing.

Give any three merits of advertising in the newspaper.

Give any three demerits of advertising in the newspaper.

Explain any four facilitating functions of marketing.

Give two objectives of marketing.

Write short notes on:

Marketing research.

What is marketing?

State two features of the modern concept of marketing? 

What is marketing?

Define Marketing.

What is modern marketing concept?

What is the traditional selling concept?

State two features of the modern concept of marketing? 

Write any two differences between Marketing and Sales.

Explain how modern marketing Concept is different from the traditional selling concept.

Give two objectives of marketing.

Give two objectives of marketing.

Give two advantages of marketing.

Briefly explain the importance of marketing.

Name any five functions of marketing.

Define ‘branding’.

What is marketing research?

How is a trademark different from a brand?

What is labelling?

State any two differences between packing and packaging.

Differentiate between Standardisation and Grading.

Give the full form of:

ISI

Expand the term ‘AGMARK’.

Give two requisites of good packaging.

Mention two factors which have made Branding necessary.

What is the need of packaging?

Explain the advantages of branding to producers.

What is after sale service?

Discuss the marketing functions.

Explain the following term/concept in detail:

Branding

Explain the importance of Branding.

Mention two factors which have made Branding necessary.

Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case.

“When we plan to buy a motorbike, we not only see its features like cost, mileage, etc. but we also see its shape, style, etc.” Which function of marketing is highlighted here?

According to Philip Kotler’s definition of marketing, marketing is a ______.

Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.

A telephone company started to use interactive sites on the internet to gather customer views and opinions on the services provided by them as well as their expectations in order to make well-informed decisions. Identify the function of marketing.

Cadbury came up with new chocolate, Oreo silk. The bar is described as having a combination of crunchy biscuit and silky chocolate, taking the iconic sweet treat loved by all and adding a tasty cookie crunch. The brand is also launching packets of Cadbury Oreo Bites, which come with a crunchy Oreo filling, encased in a layer of chocolate. Identify the function of marketing in the above case.

Established in 1950 with a single store in Quincy, MA, Dunkin’ Donuts is the world’s biggest baked goods and coffee chain, with more than 11,300 restaurants worldwide − 8,500-plus in the U.S., 3,200-plus across 36 countries. However, the company announced it would be changing its name to Dunkin’, dropping the Donuts part. The company made this change to diversify the products that can come under it apart from donuts. Identify the function of Marketing.

Which function of Marketing considers cost and location of target market?

Superb Skin Care Ltd, a leading brand of skin care products has come up with a new range of anti-ageing skin cream which they claim is 100% herbal and without any side effects. They have also set up a website to encourage consumers to ask queries and the company responds to them very quickly. It is used as a way to connect with the customers and it has also proved to be a brilliant tactic for busting out some myths about the product. It has also created transparency and makes the consumers feel personally involved with the company. Identify the function of marketing identified in the above case.

Mahesh is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she had decided to offer educational packages to the prospective buyers. Identify the type of Marketing concept been described in the given line.

Which of the following is a feature of the marketing process?

Max Cooling Ltd. is engaged in the manufacturing of refrigerators. The marketing manager of the company surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify the marketing philosophy involved.

Feather Leather Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case?

In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited.

Which of the following is the function of marketing?

While reading the label of a pack of aluminium foil, Rishit discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.

______ ensures that products reach the ultimate customers from the manufacturers.

______ is the marketing function which is concerned with informing the customers about the firm’s products.

______ refers to the act of storing and assorting products in order to create time utility in them.

Bee Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.

Assertion (A): Events like fashion show, experience like lunch with celebrity can also be marketed.

Reason (R): Anything that is of value to the other can be marketed.

Assertion (A): Grading is the function performed under packaging.

Reason (R): Sometimes marketers assign different grades to indicate different features or quality of the product.

Assertion (A): From package of chips, cosmetics, etc., people can make some guess about quality of the product contained in it.

Reason (R): packaging helps in products promotion.

The advertisement of a travel agency states the following: ‘Visit Agra - The city of Love’ , ‘Udaipur - The city of Lakes’ and ‘Mysore - The city of Gardens’.

1. What is being marketed by the agency through the advertisement?   (1)
2. Who is a marketer? Can a customer be a marketer?   (2)
3. Explain any three functions of marketing.  (3)
4. Discuss any two features of marketing.   (2)

Hayaram’ is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

The above para describes the combination of variables used by Hayaram to prepare its market offering.

1. Identify the variables of marketing.   (1)
2. Enumerate the tools of promotion.   (2)
3. What are the two decisions involved in physical distribution?   (2)
4. Differentiate between Selling and Marketing.   (3)

______ is the process of selecting target markets and satisfying their needs.

______ is the boss of business and customer satisfaction should be the motto of every business enterprise.

______ helps to syhchronise production with consumption. 

Marketing is beneficial to both ______ and ______.

Marketing can broadly be divided into _______ main parts.

All promotional activities are guided by information concerning what customers expect from business.

Marketing is helpful in deciding appropriate strategies and policies for household.

Marketing is the heart of selling.

Standardisation and grading are useful marketing functions.

Planning concept is the process of moving goods from producers to consumer.