English

“When we plan to buy a motorbike, we not only see its features like cost, mileage, etc. but we also see its shape, style, etc.” Which function of marketing is highlighted here? - Commerce

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Question

“When we plan to buy a motorbike, we not only see its features like cost, mileage, etc. but we also see its shape, style, etc.” Which function of marketing is highlighted here?

Options

  • Branding

  • Market planning

  • Product designing and development

  • Standardisation and grading

MCQ
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Solution

Product designing and development

Explanation:

This highlights the product designing and development function of marketing, which involves creating products with desirable features such as shape, style, colour, and design, in addition to functional aspects.

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Chapter 13: Marketing - Concept and functions - MULTIPLE CHOICE QUESTIONS [Page 408]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 13 Marketing - Concept and functions
MULTIPLE CHOICE QUESTIONS | Q 2. | Page 408
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