Question

Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.

Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. It was decided to mark ₹ 6,500 for 1 ton AC & 45,000 for 0.75 AC. The company would sell the ACs through its own company outlets. Identify the type of marketing philosophy being described in the above lines.

Options

• Product concept

• Production concept

• Marketing concept

• Societal marketing concept

• Selling concept

Answer 1

Product concept