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Question
A telephone company started to use interactive sites on the internet to gather customer views and opinions on the services provided by them as well as their expectations in order to make well-informed decisions. Identify the function of marketing.
Options
Marketing Planning
Gathering and analysing market information
Customer support services
Standardisation and grading
MCQ
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Solution
Gathering and analysing market information
Explanation:
The telephone company is using interactive sites to gather customers’ views and opinions, as well as their expectations. This process involves collecting and analysing market information, which helps the company make well-informed decisions.
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