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Question
Mahesh is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she had decided to offer educational packages to the prospective buyers. Identify the type of Marketing concept been described in the given line.
Options
Selling concept
Societal Marketing concept
Marketing concept
None of these
MCQ
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Solution
Marketing concept
Explanation:
The given scenario describes conducting a survey to understand the varied needs of the students and then offering products accordingly. This aligns with the marketing concept, which emphasises identifying customer needs and offering products that satisfy those needs.
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