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Question
What is marketing?
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Solution 1
Marketing involves meeting the needs and desires of current and potential clients more efficiently than competitors. The organisation’s primary goal is to meet the requirements and desires of its customers. As William Stanton describes it, “Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying goods and services to the benefit of present and potential customers.”
Solution 2
Marketing is a key function of modern management. We are exposed to marketing of products and services and ideas almost every day. Study of marketing plays an important role as everyone of us performs marketing activities in one or the other form. Marketing has different meanings based on audience, media platform and business in changing market.
Notes
Student can refer to the provided solution based on their preferred question or marks.
