Advertisements
Chapters
▶ 2: Marketing and Sales
3: Advertising and Sales Promotion
4: Consumer Protection
5: E-Commerce
6: Capital and Revenue Expenditure/Income
7: Final Accounts of Sole Proprietorship
8: Fundamental Concepts of Cost
9: Budgeting
10: Sources of Finance
11: Recruitment, Selection and Trading
12: Industrial Relations, Trade Union and Social Security
13: Logistics and Insurance
14: Banking
Chapter 16: Government Indicatives in Environment Protection
![Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 2 - Marketing and Sales - Shaalaa.com](/images/commercial-studies-english-class-10-icse_6:37e256b2e71b45edb2901d6e733a1c87.jpg "Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 2 - Marketing and Sales")
Advertisements
Solutions for Chapter 2: Marketing and Sales
Below listed, you can find solutions for Chapter 2 of CISCE Goyal Brothers Prakashan for Commercial Studies [English] Class 10 ICSE.
Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE 2 Marketing and Sales EXERCISES [Pages 22 - 26]
OBJECTIVE TYPE QUESTIONS
Which of the following statements is the most correct statement?
The delivery of goods and services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.
Marketing is to ensure that the product is easily and effectively moved from the point of production to the target market and ensures that the product can be easily accessed by customers.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society.
Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.
Which of the following is the feature of the marketing?
Needs and wants
Creating a market offering
Customer value
All of these
The term ‘marketing’ refers to ______.
Advertising, sales promotion, publicity and public relational activities
A new product needs ideas, developments, concepts and improvements
Sales planning, strategy and implementation
A philosophy that stresses customer value and satisfaction
The ultimate aim of the marketing is to provide ______.
More business to the company
More profit
More staff
More production
In case of a standardised product, each unit of product is a perfect substitute for others it is impossible to differentiate one unit from other unit. Which types of products is this?
Homogeneous
Heterogeneous
Perishable
Tangible
Choose the correct statement.
Marketing is the process of transferring the ownership from producer to buyer.
Selling is a wider term then marketing.
Marketing seeks to create demand, to satisfy the customers, to increase markets shares, etc.
None of the above
Selling pre-supposes the existence of demand for the firm’s product; on the other hand, marketing involves creation and maintenance of ______ demand.
Consumer
Social
Foreign
None of these
Which of the following is most suited meaning of “delight the customer”?
Offering to customer more than what they expect
Offering to customers less than they expect
Offering to customers what they don’t expect
None of these
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
Service
Price
Product
Place
Which of the following has these three features: tanigble, durable and transferable?
Trade
Service
Selling
Product
______ means exchanging goods for money and is production-oriented.
Sales
Marketing
Pricing
Advertising
Which of these is an objective of Pricing?
Profit maximization
Human Resource Management
Checking inventory
Fairs and exhibitions
______ is a meaningful mark for measuring market success or position of the firm in relation to those of the competitors.
Target Rate of Return
Profit Maximisation
Market Share
Price Stability
______ begins before production and continues even after sale.
Marketing
Selling
Consumption
Distribution
Insurance, banking, beauty parlour etc. are examples of ______.
Services
Products
Pricing
Technology
Creation of demand, improving the standard of living, customer satisfaction are objectives of ______.
Selling
Pricing
Marketing
Publicity
Marketing is ______.
Production oriented
Distribution oriented
Customer oriented
Demand oriented
______ are intangible benefits, utilities and satisfactions which are offered for sale.
Product
Market
Price
Services
The value of the product or service expressed in terms of money is ______.
Tax
Rent
Income
Price
Insurance and banking are examples of ______.
Services
Products
Warehouses
Distribution channels
ASSERTION: An adequate return on investment or net sales is an important pricing objective.
REASONING: To secure a sufficient return on capital employed after covering costs of production and distribution.
A is true, and R is the correct explanation for A.
A is true, and R is not the correct explanation for A.
A is true, but R is false.
A is false, but R is true.
Identify the objective of pricing given the picture:
price war
creation of demand
price stability
meeting competition
Identify the characteristic of product and service depicted in the picture.
After-Sale Service
Customer satisfaction
Tangibility
Meet or Prevent Competition
Which of the following is NOT a characteristic of a product?
Transferable
Replaced
Difficult to control and measure
Can be stored
According to the modern approach, marketing means sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in a more efficient manner than the competitors.
True
False
Rani bought a mobile after thoroughly checking its features and working condition. In contrast, could Prince verify the services provided by the mechanic when he hired him to repair his vehicle? Why?
Yes, he can verify the service as Rani has done.
No, as services are intangible.
No, as services are replace.
Yes, as services are tangible.
When one buys a product, one becomes its owner.
True
False
Identify the which strategy involves the activities shown in the image.
Service
Ownership
Marketing
Selling
Identify the type of service shown in the image.
Professional Services
Personal Services
Public Utility Services
Commercial Services
Marketing is a wider term. It includes not only selling but other activities such as ______.
- marketing research
- product planning
- advertising
- short-term profit maximisation
I, II & IV
I, II & III
II, III & IV
Only IV
Marketing is internally oriented because it seeks to maximise profits through increased volume of sales.
True
False
ASSERTION: Pricing strategy of a firm should be designed to achieve specific objectives.
REASONING: Pricing is not an end in itself but a means to achieve marketing objectives of the firm.
A is true, and R is the correct explanation for А.
A is true, and R is not the correct explanation for A.
A is true, but R is false.
A is false, but R is true.
ASSERTION: Services refer to those intangible benefits, utilities and satisfactions which are offered for sale.
REASONING: Services being tangible, they can be seen, touched and stored for use in future.
A is true, and R is the correct explanation for A.
A is true, and R is not the correct explanation for A.
A is true, but R is false.
A is false, but R is true.
Which of the following is not a feature of a service?
Intangibility
No Ownership
Durablity
Person based
In this objective, a firm seeks to earn as much money as possible.
Price Stability
Market Share
Profit Maximisation
Target Rate of Return
Identify the type of service shown in the image.
Professional Services
Personal Services
Public Utility Services
Commercial Services
Marketing aims to build the reputation of the enterprise over time.
True
False
SHORT ANSWER QUESTIONS
What is marketing?
Give two objectives of marketing.
Distinguish between Marketing and Selling.
Distinguish between a product and a service.
Why is pricing, a marketing activity, considered a difficult task?
Give two objectives of marketing.
State any two characteristics of a service.
Discuss five objectives of pricing in detail.
What is a product?
What is Pricing?
LONG ANSWER QUESTIONS
Explain in brief any five objectives of Marketing.
Distinguish between Marketing and Selling.
Distinguish between a product and a service.
Discuss five objectives of pricing in detail.
“Marketing is customer-oriented, whereas selling is producer-oriented.” Explain.
Marketing is essential for the success of a business organisation. Give five reasons to support your answer.
Briefly explain the importance of marketing.
Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE 2 Marketing and Sales QUESTION BANK [Pages 26 - 28]
Why marketing is called a system?
Give two objectives of marketing.
“Marketing is consumer-oriented, whereas selling is seller-oriented.” Explain.
The first purpose of marketing is to create demand for goods and services. Why?
How does marketing help in improvement of standard of living of people?
Pricing is not an end in itself but a means to achieve marketing objectives of the firm. How does pricing aid in meeting or prevent competition?
You are the marketing manager of a new baby products company. Write down marketing objectives that you would set as the manager of the company.
Explain the objectives of pricing strategies that a company may have while setting its pricing strategy.
Explain the following with an example:
Product
Explain the following with an example:
Service
Solutions for 2: Marketing and Sales
Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 2 - Marketing and Sales
Shaalaa.com has the CISCE Mathematics Commercial Studies [English] Class 10 ICSE CISCE solutions in a manner that help students grasp basic concepts better and faster. The detailed, step-by-step solutions will help you understand the concepts better and clarify any confusion. Goyal Brothers Prakashan solutions for Mathematics Commercial Studies [English] Class 10 ICSE CISCE 2 (Marketing and Sales) include all questions with answers and detailed explanations. This will clear students' doubts about questions and improve their application skills while preparing for board exams.
Further, we at Shaalaa.com provide such solutions so students can prepare for written exams. Goyal Brothers Prakashan textbook solutions can be a core help for self-study and provide excellent self-help guidance for students.
Concepts covered in Commercial Studies [English] Class 10 ICSE chapter 2 Marketing and Sales are Concept of Marketing, Product and Service, Pricing, Objectives of Marketing, Importance of Marketing, Differences Between Products and Services, Objectives of Pricing, Comparison Between Marketing and Selling.
Using Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE solutions Marketing and Sales exercise by students is an easy way to prepare for the exams, as they involve solutions arranged chapter-wise and also page-wise. The questions involved in Goyal Brothers Prakashan Solutions are essential questions that can be asked in the final exam. Maximum CISCE Commercial Studies [English] Class 10 ICSE students prefer Goyal Brothers Prakashan Textbook Solutions to score more in exams.
Get the free view of Chapter 2, Marketing and Sales Commercial Studies [English] Class 10 ICSE additional questions for Mathematics Commercial Studies [English] Class 10 ICSE CISCE, and you can use Shaalaa.com to keep it handy for your exam preparation.
