Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 3 - Advertising and Sales Promotion [Latest edition]

______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.

The word ‘advertising’ means turning of ______ to something.

Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called ______.

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.

______ bridges the gap between advertising and personal selling.

Which type of advertising focuses on a particular product or brand or service of an enterprise?

“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?

Money spent on advertisement is sheer wastage because: 

Which of the following statements is true in the context of ‘Social Advertising Media’? 

Which of the following is not the role of sales promotion?

Which function of management helps in increasing sales?

Advertising goods involves ______ of goods and services.

Sales promotion tool is also called ______. 

Which of the following is closely related with promotion?

Which of the following is more of a personal medium of advertisement?

Institutional and ideas advertising are designed to create a ______ attitude and acceptability.

All of the following are benefits of advertisements to customers except ______.

“To enhance the goodwill of the firm by promising better quality at fair prices” ______.

Due to large-scale production and elimination of wholesalers ______.

Creating a monopoly is the demerit of ______.

Any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor is termed as ______. 

______ is non-repetitive one-time communication that helps to increase immediate sales.

______ is a demerit of advertising.

An institution which is an expert at designing advertisements and releasing them through appropriate media is known as ______.

______ refers to advertising about socially relevant issues like Swachch Bharat Abhiyan. Do Gaj Doori Mask Hai Jaroori, Blood Donation etc.

Distribution of free samples, prize contests, clearance sales, etc. are examples of ______. 

______ is an example of a Sales Promotion technique.

ASSERTION: Advertising is an impersonal form of presentation or promotion of products, services or ideas.

REASONING: There is no face-to-face contact with the customers.

Imagine you are the sales manager and you have to clear the stock immediately. Which of the sales promotion techniques will you use?

1. Free offer
2. Higher price
3. Reduce its advertisement
4. Premiums or bonus offers

Mobile companies regularly release new models with additional features, which encourage people to buy new phones even if their current one still works. This phenomenon can indeed be attributed to the persuasive power of advertising; it is also a demerit of the advertisement. Identify.

Which of the following is NOT a merit of Advertising?

Advertising is the cheapest selling tool and its abolition will require use of more expensive selling techniques.

Imagine you are a trader, what are the benefits that you will derive from an advertisement?

Social advertising means the various means of communication on the Internet used by public and members of society to show their opinions, views, information, etc.

Social advertising either refers to ______.

Observe the image and state the type of advertisement.

Observe the given image and identify the Sales promotion technique shown in ______.

Publicity and advertising is similar as it stimulate and create demand for production or service.

By subsidising the press, advertising serves as a bright symbol of freedom of choice.

The image given below is an example of a ______.

ASSERTION: Social networking can spread rapidly.

REASONING: Majority of the world’s population contributes and uses social media.

An advertising agency is a specialised organisation which provides all advertising-related services for some fee/commission.

Observe the image and identify the merit of Advertising to the society.

ASSERTION: Advertising helps the country in earning valuable foreign exchange.

REASONING: Advertising promote exports.

Which of the following is NOT the correct statement about advertising?

1. It is not directly paid for by the sponsor
2. To increase immediate sales
3. It involves non-recurring and non-routine methods
4. It has a commercial value

______ is an example of a Sales Promotion technique.

Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?

These posters are examples of:

Assertion (A): Advertisement is an important means for facing competition.

Reason (R): By creating brand loyalty, advertising helps to maintain sales and market share.

The following image is an example of a ______.

Define advertising.

Define sales promotion.

Distinguish between Coupons and Premiums.

Distinguish between Advertising and Publicity.

State any two demerits of advertising.

Distinguish between Advertising and Sales promotion. 

Advertising encourages unhealthy consumption. Explain.

State two methods or techniques of sales promotion.

What do you mean by Mural advertising?

What is Direct Mail Advertising?

Give any two advantages of Direct Mail Advertising.

What is ‘Social Advertising Media’?

Modern advertising exerts a corrupting influence on society. Justify the statement giving two points.

Briefly explain the distribution of free samples as a Sales Promotion technique.

“It pays to advertise.” Do you agree? Give reasons.

“Advertising is a social waste.” In this context explain the demerits of advertisement.

What is meant by sales promotion?

Explain the importance of sales promotion. 

Distinguish between Advertising and Sales promotion. 

State two methods or techniques of sales promotion.

Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.

1. Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
2. How would you recruit and select new sales representative to persuade the dealers.

Advertising encourages unhealthy consumption. Explain.

Suggest any five ways society benefits from advertising.

Distinguish between advertising and personal selling.

State two methods or techniques of sales promotion.

What is an advertising agency?

Explain any two functions of an advertising agency.

Briefly, explain any five benefits of advertising to producers.

Explain any two functions of an advertising agency.

Explain in brief two merits of Advertising.

State any two demerits of advertising.

How does advertising improve the standard of living?

Give two objectives of advertising.

“Advertising is a social waste.” In this context explain the demerits of advertisement.

State two benefits of advertising to consumers.

“Advertising is helpful to manufacturers and dealers”. How?

Mention any two benefits which advertising provides to society.

State any two demerits of advertising.

State four types of premium offers as a technique of sales promotion.

What is an advertising agency?

How can the benefits of advertisements help for the development and enhancement of the society? Explain with examples.

State the difference between Social advertising and Social media.

Business firms and other organisations advertise their products/services/ideas, etc., on a regular basis. They need an institution which is an expert in designing advertisements, in releasing them through appropriate media, etc. In context to this statement explain the functions of advertising agency.