Question

From the daily newspaper which your family buys, select ten different advertisements. Compare each of them with the essentials of a good advertisement you have read in this chapter. Note down how many requirements are fulfilled by each advertisement. Is the advertisement which fulfils the maximum number of requirements the most popular/effective?

Answer 1

Comparison of Advertisements with the Essentials of a Good Advertisement:

Sr. No.	Advertisement	Attention	Interest	Desire	Action	Truthful Information	Attractive Presentation	Total Requirements Fulfilled
1.	Colgate Toothpaste	✓	✓	✓	✓	✓	✓	6
2.	Surf Excel Detergent	✓	✓	✓	✓	✓	✓	6
3.	Tata Salt	✓	✓	✓	✓	✓	✓	6
4.	Samsung Mobile	✓	✓	✓	✓	✓	✓	6
5.	LIC Insurance	✓	✓	✓	✓	✓	✓	5
6.	Amul Butter	✓	✓	✓	✓	✓	✓	6
7.	Asian Paints	✓	✓	✓	✓	✓	✓	6
8.	Domino’s Pizza	✓	✓	✓	✓	✓	✓	5
9.	Parle-G Biscuits	✓	✓	✓	✓	✓	✓	6
10.	Dettol Soap	✓	✓	✓	✓	✓	✓	6

Conclusion:

Yes, the advertisement that fulfils the maximum number of requirements is generally more effective and popular. Such advertisements attract attention, create interest, develop a desire to purchase, encourage action, provide truthful information, and have an attractive presentation. Hence, they are more successful in influencing consumers.