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Mobile companies regularly release new models with additional features, which encourage people to buy new phones even if their current one still works.

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Question

Mobile companies regularly release new models with additional features, which encourage people to buy new phones even if their current one still works. This phenomenon can indeed be attributed to the persuasive power of advertising; it is also a demerit of the advertisement. Identify.

Options

  • Wastage of National resources

  • Customer satisfaction

  • Misleading advertisement

  • Meet or Prevent Competition

MCQ
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Solution

Wastage of National resources

Explanation:

Advertising creates artificial wants, coaxing consumers into replacing perfectly usable phones; this causes waste of natural resources, capital, and labour on needless product variants, with a noted demerit of advertising.

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Chapter 3: Advertising and Sales Promotion - EXERCISES [Page 42]

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Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 3 Advertising and Sales Promotion
EXERCISES | Q 30. | Page 42
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