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Question
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Options
Advertising
Direct selling
Sales promotion
Publicity
Advertisements
Solution
Sales promotion is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Explanation:
The basic purpose is to stimulate on-the-spot buying through short-term and non-recurring incentives.
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RELATED QUESTIONS
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of the following is the sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Describe the role of sales promotion.
Discuss the advantages of sales promotion.
What stands for the acronym AIDCAM?
