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प्रश्न
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
पर्याय
Advertising
Direct selling
Sales promotion
Publicity
Advertisements
उत्तर
Sales promotion is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Explanation:
The basic purpose is to stimulate on the spot buying through short term and non-recurring incentives.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Write any two differences between Advertising and Sales promotion.
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
Advertising goods involves ______ of goods and services.
Free samples is given to consumers in case of ______.
Which of these best describes the objective of sales promotion?
Advertising is ______ than personal selling.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
Explain the objectives of promotional activities.
