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प्रश्न
Advertising is ______ than personal selling.
पर्याय
Less flexible
More flexible
Very rigid
All of these
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उत्तर
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
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संबंधित प्रश्न
Which function of management helps in increasing sales?
______ is a wide term which includes advertising, sales and personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Enumerate the various promotional techniques used by business firms to boost sales.
Write a short note on the drawbacks of sales promotion.
Explain the objectives of promotional activities.
What is the effect of continuous offers on the product image?
Giving a free related product with a purchase, such as rice with aatta, a memory card with a digicam, a vacuum cleaner with a TV, or a sauce bottle with detergent, is an example of:
"40% extra" free quantity, an extra night stay in a hotel at a low price, or "Buy 2 Get 1 Free" are examples of which sales promotion activity?
