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प्रश्न
Advertising is ______ than personal selling.
पर्याय
Less flexible
More flexible
Very rigid
All of these
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उत्तर
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Distinguish between Advertising and Sales promotion.
Which of the following is more of a personal medium of advertisement?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Sales promotion activities help to create interest in new products and ______.
Promotion to marketing means ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Explain the various techniques of sales promotion.
Define the term 'promotion'.
Explain the objectives of promotional activities.
